UGC · Longevity & Wellness
English & Español
This is how I represent myself in front of a camera.
WatchFiller and botox at home 101
No voiceover. On-screen text and a music bed.
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WatchIf the hook fails, nothing after it gets watched. These are real opening lines and what each one does.
If your skincare smells good, that is probably the problem.
Inverts something the viewer thinks is a positive. Their own shelf becomes the evidence.
POV: you go on TikTok and you see somebody put beef fat on their face.
Names a behaviour they have already done, so the correction never lands as an attack.
Shoulders and tight necks are usually indicators of very tight fascia in the face.
Symptom first, diagnosis second. They check their own body inside four seconds.
At number three we have the waist trainer. You can tell I've had this for a bit.
Lived experience before the claim, and a series number implying more they have missed.
Did you know there's something called the body armor theory?
A named concept cannot be dismissed, and cannot be Googled faster than watching.
You're busy, I'm busy, and guess who doesn't care?
Rhythm, then a turn. The answer lands one beat after they have committed to hearing it.
Your face is not done developing fully until your mid-twenties.
One flat fact that reframes a decision the viewer may be days from making.
I have filler and botox at home 101
The line reads as a confession, so the viewer stays to find out whether it is one. On-screen text, no voiceover, 1.71M views.
I write, film and edit every video myself, in Miami, in English and Spanish.
I also run a consumer brand of my own, so I have sat on your side of this. I know what a piece of content has to do before it earns its place in a budget.
A brand can generate an AI face for a fraction of the cost. What it cannot generate is a real one with a message built for your brand.
Every video starts from one objection your customer already has. You approve the angle in writing before I film.
iPhone, natural light, vertical 1080×1920, captions burned in. Built to work with the sound off.
I offer the option to write the script twice, English and Spanish. Never translated.
Real camera, real voice. Raw files on request.
Three consecutive reels, straight from Instagram.
| Reel | Views | Reached | Saves | Sends | Follows | Watch |
|---|---|---|---|---|---|---|
| Filler & botox at home | 1,712,862 | 1,275,960 | 81,800 | 39,700 | 3,467 | 15s |
| Jaw & palate fascia release | 612,797 | 398,329 | 35,300 | 11,700 | 4,461 | 23s |
| Facial tension technique | 231,581 | 185,899 | 5,000 | 3,500 | 1,247 | 22s |
The structure underneath, and why it transfers to a product.
No voiceover at all. On-screen text over a music bed, which means it works with the sound off. 81,800 saves and 39,700 sends against 129 comments: nobody argued, everyone filed it.
A claim strong enough to be saved 81,800 times will carry a product the same way.
More new followers than the 1.71M video, off a third of the reach. The viewer recognises their own symptom in four seconds, then gets a fix that costs nothing.
This is the demonstration format intact. Swap the free technique for your product and nothing else changes.
Contrarian hook, cited mechanism, the distinction most people get wrong, one specific instruction, close. Five parts, sixty-five seconds.
Replace the final fifteen seconds with your product and this is an ad.
Production and usage are quoted as two separate lines. Every package includes captions, vertical masters and one platform of paid usage.
01
Straight to camera, minimal edit. For testing a hook fast.
$450
Per set · 60-day usage
02
Location, b-roll, voiceover, edited into your brand's world.
$1,450
Per campaign · 90-day usage
03
The same campaign written twice, English and Spanish.
$2,100
Per campaign · 90-day usage
Two separate English and Spanish campaigns bought individually would run $2,900.
| Add-on | Rate | What it covers |
|---|---|---|
| Distribution | +$1,200 | An in-feed Reel on my own account, where the 94% non-follower reach lives |
| Story set | +$450 | Three frames with link sticker, alongside a Reel |
| Whitelisting | +$600 | 30 days running the post as an ad from my handle |
| Studio day | $2,600 | Full camera, rented studio, product and try-on. Half day $1,600 |
| 72-hour expedite | +35% | Subject to availability. One revision instead of two |
| Raw footage | +$200 | Every take, unedited |
| Extra platform | +$75–250 | Meta and TikTok are separate grants |
| Usage renewal | $175–600 | Priced in the original contract |
| Exclusivity | +40% | 90 days, of the total |
Working together
Final edited files, vertical 1080×1920, captions burned in, plus the stills from the same session. Raw footage on request.
Raw is 5–7 days. In the World is 10–14. Bilingual is 14–18, because the second script, voiceover and edit are new work.
Organic use on your own channels is yours indefinitely. Paid media is licensed for a stated window, 60 days on Raw and 90 on the others.
The renewal price is written into the first contract, so extending takes one email.
One on Raw, two on everything else. Further rounds bill at $150 an hour.
Only if you buy that separately, at $1,200. Every package here is content for your channels.
A second script, not a translation, with its own idioms and rhythm. One shoot day, two campaigns.
A call. Then a proposal with a fixed price, a delivery date and the usage window written out. Fifty percent up front on the larger packages.
Misconceptions about UGC
What you are buying is conversion creative, a script built to move someone from scrolling to considering. The camera is the least expensive part of it.
Unrelated. If I am making content for your channels, you are buying craft. Follower count only matters when the creator posts it, and even then reach matters more.
For your own channels, yes. For paid media, no. That is a licence with a term, the same as stock footage or a music sync.
Synthetic UGC is converging on one register audiences are learning to spot, and the moment they clock it every claim gets discounted. Content is free now. Provenance is not.
The effort moved into the script. My most-viewed video has no voiceover, no grade and no transitions, and reached 1.28 million accounts on one sentence of text.
Saves, sends and completion predict whether anyone did anything. A million views with no saves is a video people watched and forgot.
Send your product, your customer and roughly when you need it. You get a fixed price and a date back.
Booking window not opening? Go to cal.com/valentinapuyana/initialmeeting.